Tom & Keith’s East to West Adventure in the A Model Ford

21st Mar 2018
Byron Bay to Geraldton, WA
Goal Amount Total Amount Raised
$100 000 $43,587.00

What's this fundraiser about?

“A baker, his best mate, a 1930 A Model Ford travelled 7443 km’s across Australia to raise money for Cancer”                              ''I'm sure you have been touched by cancer in one way or another. I know I have. As has my mate Keith. Keith and I, we both love a good challenge and we've done all sorts of trips together in my beloved 1930 A Model Ford. So this time Keith and I crossed Australia from the eastern most point of the continent to the western most - Byron Bay to Shark Bay/Steep Point - right through the guts - in the old girl. It was a big and tough trip, likely our last big trip together. We had many flat tyres, we broke down, we were bogged, we slept by the side of the road. But we agreed at that start we wanted to make the trip worth it and to have the trip stand for something.                                                                                                                                                                                 And when we came across the Fiona Elsey Cancer Research Institute in Ballarat, we knew we had found our perfect cause. So, this trip is dedicated to the Institute, Australia's only regional research facility of its kind, because we know they're doing a tremendous job!!! And they deserve all the support they can get, operating as they are without any government funding! Being non-government funded means the Institute is free to focus their research on the most promising areas and work closely with similar institutes around the world and, as I understand it, because of that freedom they are now within arms-length of finding a cure for cancer. By the same token, however, it also means they have to rely on donations to keep going. Which brings us back to the reason for our adventure.                                                                                                                                                                                     So, please show your support by donating! If 5,000 people donated only $20 each (= a mere 4 cups of coffee!!!), we will have reached our fundraising goal of $100,000! And the Institute will have secured 1/10th of their yearly operating budget to continue their world class work. And just so you won’t have to go completely without coffee by having allocated your weekly coffee allowance to this great cause, I will send everyone who donates $20 or more a coffee voucher for our bakeries. Feel good today by donating here & now. It's a fantastic cause, and every dollar counts.''                                                                                                                                                                                                                                                                                                                                                 Tom O’Toole has now completed the adventure in his 1930 A Model Ford across the country with his best mate, Keith McIntosh. The pair hope to continue to raise awareness and money for the Fiona Elsey Cancer Research Institute.                                                                                                                                                                                                                                                              Tom O'Toole is the founder of the famous Beechworth Bakery chain, successful inspirational speaker and self-described kindergarten failure-turned-author. With a formidable sense of humour and an enthusiasm bordering on inspired frantic madness, he has spearheaded the rebirth of a dying country town by turning his bakery into a phenomenon of Australian small business, which continues to gather strength and speed. Tom is passionate about regional Australia and its potential. Tom spoke events on the trip, sharing his business and its marketing story success as well as hilarious anecdotes from the trip.We will keep you posted  on Facebook or alternatively visit Tom's blog.